The concept of the Patek Philippe ‘Generations’ campaign based on the slogan “Begin Your Own Tradition” is centered on the universal emotion of a father and son relationships. Our visuals show fathers introducing their sons to the world of Patek Philippe.
The ladies campaign uses the strap-line: "Something truly precious holds its beauty forever". The campaign draws a parallel between the timeless beauty and value of a Patek Philippe watch with the enduring value and profound beauty of something truly precious. The current executions concentrate on the eternal beauty of a mother-daughter relationship.
Annual Calendar Chronograph – Ref. 5960P / Ref. 5960R
- Watch Reference: REF. 5960P, REF. 5960R
- Creative Agency: Leagas Delaney
- Media Agency: Initiative Media
- Photographer: Peter Lindbergh
Chronograph – Ref. 5170J
- Watch Reference: REF. 5170J
- Creative Agency: Leagas Delaney
- Media Agency: Initiative Media
- Photographer: Peter Lindbergh
Annual Calendar – Ref. 5205 with Calatrava Cufflinks
- Watch Reference: REF. 5205
- Creative Agency: Leagas Delaney
- Media Agency: Initiative Media
- Photographer: Peter Lindbergh
Nautilus Ref. 5712/1A and Nautilus Cufflinks
- Watch Reference: REF. 5712/1A
- Creative Agency: Leagas Delaney
- Media Agency: Initiative Media
- Photographer: Peter Lindbergh
Nautilus - Ref. 7008/1A, with Nautilus ring
- Watch Reference: REF. 7008/1A
- Creative Agency: Leagas Delaney
- Media Agency: Initiative Media
- Photographer: Peter Lindbergh
Annual Calendar – Ref. 4936G
- Watch Reference: REF. 4936G
- Creative Agency: Leagas Delaney
- Media Agency: Initiative Media
- Photographer: Peter Lindbergh
Twenty~4 – Ref. 4908/11R with Twenty~4 ring and earrings
- Watch Reference: REF. 4908/11R
- Creative Agency: Leagas Delaney
- Media Agency: Initiative Media
- Photographer: Peter Lindbergh
Twenty~4 – Ref. 4910/10A with Twenty~4 white gold ring and earrings
- Watch Reference: REF. 4910/10A
- Creative Agency: Leagas Delaney
- Media Agency: Initiative Media
- Photographer: Peter Lindbergh